文化软实力:印度旅游全球竞争战略模式及其启示

Cultural Soft Strength:the Global Competition Strategy Mode and Enlightenment of India Tourism

印度模式以"不可思议的印度"作为全球市场营销品牌,并基于产品/设施目的地发展、市场发展援助、公共与私营合作战略和旅游路线全面开发四大战略政策层面。近几年该模式效果明显,印度旅游经济得到了快速发展。印度模式给中国的启示:大力开发中国旅游文化资源、打造华夏特色旅游体验路线、鼓励支持社会各界积极参与和提高旅游企业社会影响力,以促进我国从旅游大国走向旅游强国。

Based on the global marketing brand of ＂incredible India＂,Indian government designed four plans to establish the strategy mode,which are product/infrastructure and destination development,market development assistance,support to public private partnership in infrastructure and integrated development of tourist circuits.In recent years,the effect of this model is obvious.The tourism economy of India is growing rapidly.The enlightenments of Indian mode to China are developing Chinese tourism culture resources,making the Chinese characteristic tourism travel circuits,supporting and encouraging the participation of social aspects and promoting the social impact of tourism enterprises.