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关于体育场馆品牌树立的思考 被引量:2

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摘要 随着我国经济实力的增强,综合国力的不断提高,体育事业蓬勃发展,国际间体育交流的日益频繁,许多城市和地区都纷纷投资兴建体育场馆。伴着体育场馆的日趋增多,有关体育场馆的品牌树立便成了许多管理者思考的问题。本文从概念出发,思考树立体育场馆品牌的必要性,并提出树立品牌的一些具体方法,旨在为体育场馆管理者提供些许参考。
作者 熊勃
出处 《文体用品与科技》 2012年第8期15-16,共2页 Science & Technology of Stationery & Sporting Goods
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