创意产业集群合作伙伴入群的羊群行为研究

Study on the herding behavior in entering creative industrial cluster of cluster partner

针对核心企业如何选择集群合作伙伴才能提高创意产业集群效应的问题,在集群合作伙伴决策者是有限理性人的前提下,建立创意产业集群合作伙伴羊群行为的基本模型,对创意产业集群合作伙伴加入集群的条件进行了研究。以此模型为基础,结合效用函数,分析了创意产业集群合作伙伴对市场信息的反应程度以及他们对集群建立后效果预期的系统偏差等影响其决策的因素,并提出了保证创意产业集群合作伙伴之间持续稳定合作的策略。

Focusing on the issue of how core enterprises can choose their cluster partners to improve the effect of creative industy cluster,the fundamental model of creative industrial cluster partners＇ herding behavior is built and the conditions of joining the clusters for the creative industrial cluster partners are studied on the premise of the cluster partners＇ decision-maker. Based on this model,the factors which affect their decision- rational making are analyzed by combining with utility function, such as the extent of creative industrial cluster partners＇ reaction to market information, the systematic deviation of creative industrial cluster partners＇ desired effects to the cluster after which was built,etc.,and the corresponding strategies to ensure the sustained and stable cooperation among the creative industrial cluster partners are proposed.