摘要
随着3G商用进程的不断加快,移动互联成为人们新的商务模式,通过移动终端获取信息、产品和服务具有现实意义。文章通过对移动互联商务平台方案应用场景的描述,对用户行为模式的智能识别、智能搜索和二维码识别等技术方案进行了分析和研究,提出了针对用户建立个性化需求模型开发方案的设计,使用户以更快捷的方式找到自己需要的信息,同时为企业达到良好的商业推广效果。
With the constantly acceleration of 3G commercial process, mobile internet has become the new business model for people. Products and services have practical significance; get information through the mobile terminal. This article analysis and research on the scenarios of mobile internet business platform program, tech- nology program for identification of user＇s behavior patterns and intelligent search etc. and proposes development module program which based on individual requirement to meet the user＇ s request of a quick search of needed information. Thus it will lead to a commercial advertising effect to good reputation of the enterprise at the same time.
出处
《信息技术与信息化》
2012年第3期26-29,共4页
Information Technology and Informatization
基金
东莞市科技局(201010815103)
关键词
移动互联
商务模式
用户行为
智能识别
智能搜索
Mobile internet Business model User＇s behavior Identification Intelligent search
