浅析我国商业银行发展手机近场支付业务的产品策略

A Tentative Analysis of the Product Strategy of Mobile Phone Near-field Payment Business of China's Commercial Banks

本文在介绍手机近场支付业务概念以及目前手机近场支付产品形态和产品功能的基础上,从收单业务发展、渠道规模及客户结构三个角度出发分析我国商业银行发展手机近场支付业务的产品策略,并对商业银行手机近场支付业务发展提出建议。

The article introduces the concept of mobile phone near-field payment business,the forms and features of the current mobile phone near-field payment products.On this basis,it analyzes the product strategy of mobile phone near-field payment business of China's commercial banks from three perspectives of acquiring business development,channel size and customer structure.It puts forward suggestions on the development of this business.