大学生体育明星崇拜行为的调查与分析

A Survey and Analysis of College Students' Behaviors in Worshiping Sports Stars

通过文献资料、问卷调查、数据统计和逻辑分析等方法,对大学生体育明星崇拜行为进行了调查,旨在为帮助大学生形成健康人格和正确的价值取向.调查表明:大学生体育明星崇拜现象有着很明显的性别差异,崇拜的男体育明星居多.大学生体育明星崇拜产生的行为有购买其代言的体育用品、模仿其体育动作和喜欢其体育项目并参与.大学生多数认为适量的崇拜行为没有害处,可以激励自己,放松紧张的学习生活,使自己参与到某一个体育项目和增强体育意识.没有体育明星崇拜的大学生对这一现象一般持认同或无所谓的态度,这些人对体育也不是太热爱.

This paper, through literature, questionnaire, data statistics and logical analysis, makes a study of college students＇ behaviors in worshiping sports stars, the purpose of which is to help college students develop healthy personality and correct value orientation. Results show that there is obvious gender difference in their worship for sports stars, and that most of the sports stars are male ones. Their worshiping behaviors are purchasing the sports goods endorsed by their worshiped celebrities, mimicking their sports action, and being fond of and participating in their sports items. The majority of college students think that proper worshiping behaviors do no harm to them; instead, they can motivate them, make their intense learning life relaxed, and help them participate in an item to enhance sports awareness. College students with no worship for sports stars generally hold approving or indifferent attitude, and they usually do not like sports.