4Park S Y, Petrick J F. Destinations' perspectives of branding [ J ]. Annals of Tourism Research, 2006, 33(1) :262 - 265.
5Echtner C M, Ritchie J R B. The meaning and measurement of destination image[J]. Journal of Tourism Studies, 1991, 2 (2) : 2 - 12.
6Jenkins O H. Understanding and measuring tourist destination images [ J]. International Journal of Tourism Research, 1999, 1(1) : 1 - 15.
7Crompton J L. An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image[J]. Journal of Travel Research, 1979,17(1) : 18 - 23.
8Koher P, Barich H. A framework for marketing image management [ J ]. Sloan Management Review, 1991,32(2) :94- 104.
9Ries A, Trout J. Positioning : the Battle for Your Mind [ M ]. New York : McGraw-Hill, 1986.
10Gartner W. Tourism image: attribute measurement of state tourism products multidimensional scaling techniques[J]. Journal of Travel Research, 1959, 28(2) : 16 - 20.
