战略可调性提升产品创新能力的机理——内外权变因素的影响

The mechanism of product innovation capability leveraging via strategic coordination flexibility: moderating effect of internal and external contingencies

针对战略柔性对产品创新能力作用机理不明的问题,本文将其细分为战略可调性和组织可调性,以浙江省541家企业为研究对象,试图发现战略可调性在内外组织情境(环境动态性、组织可调性)的调节下对产品创新能力的作用机制。结果表明:战略可调性正向促进产品创新能力;环境动态性对这二者关系起到负向调节作用;组织可调性则起到正向调节作用。本文贡献在于:第一,拓展了自组织理论和适合度景观理论在产品创新领域的应用,丰富了架构能力对企业产品创新作用的研究;第二,整合内外部权变理论,识别了战略可调性和产品创新能力关系的内外部边界条件,发现产品创新所需的战略层能力基础具有情境性。

This study investigated the effect of external strategic coordination flexibility on enterprise product innovation capability, and how environmental dynamism and internal strategic coordination flexibility moderates the relationship between external strategic coordination flexibility and product innovation capability. Data were collected from 541 enterprises in Zhejiang province, PRC. Results show that： external strategic coordination flexibility has a significantly positive impact on product innovation capability; environmental dynamism negatively moderates the relationship between external strategic coordination flexibility and product innovation capability; and internal strategic coordination flexibility positively moderates the relationship between external strategic coordination flexibility and product innovation capability. This finding contributes the competitive advantage theory and innovation theory as follows. First, the application of the self - organization theory and the fitness landscape theory in the field of product innovation is expanded ; the effect of architectural capability on product innovation capability is further investigated. Second, internal and external contingency perspectives are integrated to found the boundary conditions of external strategic coordination flexibility on enterprise product innovation capability, which deepens the understanding of the source of competitive advantage. This paper also has practical implications on leveraging innovation capability to maintain sustainable competitive advantage.