摘要
广告英语是商业性语言。双关作为一种修辞格式,被广泛运用于广告语中。巧妙利用双关修辞能使英文广告增加其吸引力和趣味性,以达到吸引顾客、推销产品的目的。
Advertising English is a business language. Pun is one of the most frequently used rhetorical devices in English advertisements. Making clever use of puns can make English ads more attractive and amusing to attract more customers and promote the products.
出处
《技术与市场》
2012年第8期205-206,共2页
Technology and Market
关键词
广告英语
谐音双关
语义双关
仿拟双关
advertising English
pun on homophone
pun on homograph
pun on parody
