企业社会责任背景下企业与环保非政府组织的跨界合作

Cross-Sector Alliance:How do Enterprises and Green NGO collaborate in the background of Corporate Social Responsibility

针对企业社会责任、企业与环保NGO的关系进行了探讨,并分别从NGO与企业合作的原因、角色、合作成果的衡量标准以及合作的态势分析分析入手,阐明跨界合作的重要性,并对合作的顺利展开提出策略建议。

With regard to corporate social responsibility, the article discusses the relationship between enterprises and green NGO. It also investigates the reason of their corporation, their objectives, the role being played by green NGO in this cross-sector alliance, the measure of the fruits of cooperation and a SWOT analysis to describe the significance. Finally, this article provides corresponding advices.