吉语的应用领域研究

On Domains of Using Linguistic Preferism

吉语是人们在特定文化中倾向于用到的一种语言表达形式,它与另一种具有吉祥之意的语言表达形式同音。本文从仪式庆典、人物命名、产品名称与活动名称的翻译、广告、缩略语等几个方面对吉语的应用领域进行了阐述。

Linguistic preferism,as a linguistic expression,is socio-linguistically preferred by being homophonous with another expression whose meaning is socio-culturally propitious in the given culture.This paper aims at analyzing the socio-cultural domains of using linguistic preferism from the following aspects： ritual celebrations,person naming,translation of product or activity names,advertising and acronyms.