变译法在服务行业公示语翻译中应用之初探

On Application of Translation Variation Strategy in the Translation of Public Signs of Service Industry

伴随着中国对外交流的不断加深,服务行业英译公示语的重要性日益凸显。变译理论为服务行业公示语的英译提供了一个全新的理论基础,适用于服务行业公示语英译的变译方法有摘译,编译,缩译,改译,译写等。变译法的应用真正体现了服务业公示语的功能,满足了读者的需求。

With the ever deepening exchanges of China with the rest of the world,the translation of Chinese public signs which symbolizes China^s image has played an increasingly important role. Translation variation theory is a new means to guide English translation of public signs of service industry. The appropriate adaptation strategies include selective translation,edited translation, condensed translation,adaptation translation and translation and writing. The purpose of adaptation is to make translated versions better meet the needs of readers and realize public signs＇ effective transmission.