北京市花卉流通市场层级设计

Study on Beijing’s Floral Circulation Market Design

简要分析了北京市花卉流通产业的现状,从产业形象、消费模式、国际化等视角提出了北京市花卉流通产业市场层级设计的原则,并根据规模、选址等因素,提出将北京市花卉流通市场分为4个层级。其中,一级市场有盆花一级市场、鲜切花一级市场、电子一级市场;二级市场包括现有市场的改造、专业市场建设及布局调整;三级市场包括花卉园艺中心、连锁店;四级市场包括超市、居民小区、农贸市场、网上直销。

The paper briefly analyses the condition ofBeijing＇s floral circulation industry today. Besides, the princi- ple of Beijing＇ s floral circulation market level design is put forward by the views of the industry images, consump- tion models, internationalization and etc. According to scale factor and site selection factor, there are four hierarchies to Beijing＇ s floral circulation market. In the part of it, the primary market includes pot flower market, cut flower market and e-market. The secondary market includes market transformation, setting up the specialized market and the adjustment of circulation market. The third market includes the centre market of flower gardening and multiple shops. In addition, the fourth market includes supermarket, residential quarter, agricultural products market and In- ternet direct sale.