南阳城市旅游品牌体系的构建与实施

Construction and implementation of Nanyang city tourism brand

城市旅游品牌塑造是一项持续性工程,从品牌形象论证、定位到品牌体系构建、品牌推广,环环相扣,持续性强.而城市旅游品牌生命力的延续,需要拓展品牌的延伸产业,不断丰富品牌内涵.所以,城市旅游品牌的塑造也是一项多项目交叉影响的复杂工程.截至目前,南阳城市旅游品牌建设成熟度不高,品牌体系建设推广和涉及配套支撑体系的各项工作滞后.

City tourism brand is an ongoing project.They are buckled,from the brand image,brand positioning to brand construction promotion.In addition,a continuation life of city tourism brand,needs to continuously expand the brand extension of the industry and constantly enrich the connotation of the brand.Therefore,city tourism brand building is a complex engineering project.Up to now,Nanyang city tourism brand construction maturity is not high,brand image and positioning are not entirely clear,brand construction promotion and related supporting system work lag.