旅游电子语篇的语境顺应性研究

Contextual Adaptation Study of Electronic Discourses of Tourism

旅游电子语篇是以旅游信息为主要交际内容的电子语篇。文章首先以Verschueren提出的顺应论为理论框架,分析了旅游电子语篇交际语境中的人际关系和文化规范等语境因素;其次分析了旅游电子语篇语境顺应方面存在的问题,并针对存在问题提出了相应的解决办法。

Electronic discourses of tourism can be defined as a kind of electronic discourses which mainly convey travelling information. With the theoretical framework of Verschueren＇ s adaptation theory, this paper analyzes interpersonal relationship and cultural ingredients of communicative contexts of electronic discourses of tourism, and further explores the current problems of contextual adaptation of electronic discourses of tourism in China, and provides some respective suggestions to these oroblems.