企业环境战略的形成机制:基于微观动力视角的分析框架

Enterprise Environmental Strategy Formation Mechanism: An Analysis Framework from the Micro-dynamic Perspective

企业的环境价值取向和行为选择将直接决定一个国家的环境质量。依据企业内外部环境驱动力的作用层次,从绿色消费、环境规制、市场结构、内部驱动以及制度影响5个层面,提出了分析企业环境战略形成机制的框架体系和研究内容。在研究视角上,为体现企业环境战略和其他战略的协调统一性,应该将"绿色属性—传统属性"两维划分的企业产品作为基本的分析单元,在此基础上建立理论模型,揭示企业面临多重环境压力下的行为机理。

The enterprises＇ environmental value orientation and behaviors determine the environ- mental quality of one country. According to the impact levels of different environmental driving forces inside and outside the enterprises, the paper proposes an analysis framework and the corresponding re- search contents about the environmental strategy formation from the perspectives of green consumes, environmental regulation, market structure, internal drive and institution influence. In order to re- flect the unity between environmental strategy and other strategy in one enterprise, this paper argues that the green feature and traditional feature of the enterprise product should be the fundamental anal- ysis cell. In this way, the behavior mechanism of the enterprise confronted multiple environmental pressure will be uncovered.