环境承载力考量下的西岛旅游品牌构建

Construction of Tourism Brands of West Island Based on Environment Carrying Capacity

在海南构建旅游大营销格局背景下,探讨西岛景点旅游文化品牌的构建,指出构建基于其优质环境资源的海洋游品牌和基于其独特海洋文化的慢游文化品牌,可以顺应由重视身体享乐的观光游向以精神追求为主的体验游转变趋势,该品牌有利于形成景点的核心竞争力和可持续发展。

The construction of tourism culture brands of West Island is discussed under the background of constructing tourism marketing pattern in Hainan. It is pointed out that the construction of marine tourism brand based on the environment resources and slow tour culture brand based on the unique sea culture conforms to the change trend from sightseeing which emphasizes spiritual pursuit. The brands sustainable development of the scenic soots. tour which gives physical pleasure to experiencing tour are conducive to the formation of competitiveness and