晚明小说出版的时空变迁与传播特征

Space-time Change and Communication Characteristics about the Novel Publishing in the Late Ming Dynasty

作为晚明商业出版最为活跃的一个领域,通俗小说出版经历着从以建阳为中心的闽北地区向以南京、苏州、杭州为中心的江南地区的地域变迁,呈现出持续繁荣的特点,其传播则体现出流派众多、佳作纷呈,选精集粹、选本流行,演绎时事、新闻性强,精心策划、多方行销,翻刻纷纷、风行海内等特征,值得总结和借鉴。

As the most active field of the publishing business in the late Ming Dynasty, the novel publishing became continuously prosperous. The main region of novel publishing at that time shifted from the North Min with Jianyang as the center to Jiangnan area of which Nanjing, Suzhou, and Hangzhou were the centers. There were many schools and excellent works. The selections are very excellent and popular, the current events are interpreted, the publications were planned meticulously and sold well, and they were recopied and popular in the market. All the above is deserved to summarize and use for reference.