摘要
电视广告相对于其他媒体广告 ,有其自身的特殊性 ,本文旨在通过对电视媒体的客观分析 ,有效地提出电视广告创意及其表现上的应对性策略 ,总结出电视广告创意表现上的规律性 。
In comparison with advertising by other media television advertising has it peculiarities.This paper attempts to formulate strategies and tactics for originality and creativity in television advertising.At the same time,it aims by summarizing principles in creative television advertising to provide reference for making television advertisement.
出处
《鹭江职业大学学报》
2000年第2期76-80,共5页
Journal of Lujiang University
关键词
媒体
电视广告
创意表现
media
television advertisement
creativity
