中国动画艺术发展的定位与取材

The Orientation and Improvising of Chinese Animation

上个世纪,中国的动画艺术家曾创造出一批优秀的动画作品,但时至今日,美、日动画产业逐渐占据了我们的市场,国产动画陷入了尴尬的境地。在美、日商业动画的冲击下,国产动画如何找准自己的定位,如何合理利用民族的文化和元素确定动画的取材,都是国内动画人需要思考和解决的问题。

In the last century, Chinese animation artists created a number of outstanding animation works , but nowa- days, animation from the United States and Japan have gradually occupied Chinese market, bringing domestic animation into an embarrassing situation. Therefore, it is essential for domestic animation to find out how to orientate itself in the market, and how to draw materials out of national culture and elements.