当代都市报媒介意识的断裂与冲突

Breakage and Conflict of Media Awareness in Current City News

中国当代都市报经过近20年的发展,从最初的大众文化代言到主流化转型再到目前不断分化流变,表现出一个普遍的危机,即都市报媒介身份和新闻意识形态选择的自我冲突与矛盾。这种身份与意识的冲突贯穿于中国都市报发展的各个阶段,并造成报纸存在样态的"精神分裂"和"身份游移"。当代都市报在未来的发展过程中需要确立一个符合社会需求的、统一的、现代的媒介意识,不断强化和坚守媒介的公共性和人本责任。

Through approximately 20-year growth,current city news in China has presented a universal crisis,namely,struggling deep in self-conflict and self-contradiction with their media identity and choice of new ideology after having experienced a set of radical changes,from spokesmen of folk culture through transformation into mainstream media to current continuous polarization and evolution.This conflict between identity and awareness penetrated different stages of the growth of city news in China,resulting in ＂spiritual split＂ and ＂identity wobbling＂ of the existing forms of the papers.To rid themselves of the current dilemma,current city news have to establish an adaptable,unified and modern media awareness in the course of development in the days to come so as to constantly strengthen and maintain publicity and humanistic responsibility of media.