4Aaker, J. Dimensions of Brand Personality. Journal of Marketing Research, 1997, (34): 342-352.
5Aaker, J., V.Benet-martinez, Jordi Garolera. Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. Journal of Personality, Social Psychology, 2001.
7Stephanie Magin,René Algesheimer,Frank Huber,Andreas Herrmann(2003),"The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty:Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers",Journal of Electronic Markets Vol.13 No 4.
8Epstein,Seymour (1977),"Traits are Alive and Well",in Personality at the Crossroads,D.Magnusson and N.S,Endler,eds.Hillsdale,NJ:Lawrence Erlbaum Associates,85-97.
9Park,Bernadette (1986),"A Method of Studying the Development of Personality of Real People",Journal of Personality and Social Psychology,62 (3).
