中国女子篮球甲级联赛商业化运作研究

The Research On The Commercial Operation Of WCBA

运用文献资料法、对比分析法和综述法等,分析中国女子篮球甲级联赛(WCBA)的商业化运作现状及存在的问题,并对WNBA联赛商业化运作成功之处进行分析,探讨如何借鉴WNBA成功经验及我国当前国情,更好的开发与施行我国女子篮球甲级联赛的商业化运作。

Based on documentary analysis method,comparative analysis and literature review methods,this paper analyzed the current situation and existing problems of the commercial operation of WCBA,with the key factors that contribute to the success of WNBA being analyzed as well,which aimed to better develop and operate the commercial operation of WCBA in China by discussing how to learn from WNBA.