体育赞助反垄断法律问题研究

Some Legal Issues of Anti-monopoly in Sports Sponsorship

体育赞助是体育产业的重要经济来源,对体育的发展具有巨大的推动作用。然而,在体育赞助中存在排他性交易协议、滥用市场优势地位以及损害消费者权益等反竞争行为,这些行为必然与我国近年颁布并逐步实施的《反垄断法》产生冲突。如何化解这些冲突,如何协调发展,是一个值得思考的问题。通过对体育赞助的反垄断法律问题进行分析和探讨,为我国《反垄断法》进一步实施以及与体育赞助的协调发展提供参考。

Sports sponsorship is the important economic source of sports industry. It has great promoting effect to the sports development. However, there are anti-competition behaviors in the field of sports sponsorship such as exclusive agreement and abusing dominant market power and damage the interests of consumers etc. These actions inevitable are conflict to Antitrust Law which promulgated and implemented progressively recent years in China. How to re- solve these conflicts and how to coordinate development is a problem that is worth to study. This article analyzed and discussed the anti-monopoly law is- sues in sports sponsorship, in order to providing reference to Antitrust Law carry out further in China and sports sponsorship harmonious development.