需求规模、渠道控制与战略性新兴产业发展--基于长三角企业调研数据的实证分析

Demand Scale,Channel Control and the Development of Strategic Emerging Industries——the Empirical Analysis Based on Research Data of Enterprises in Yangtze River Delta

战略性新兴产业能否在国际市场竞争中,获取优势地位,并不仅仅依赖创新产品的先进程度,而是更多地依赖于创新产品迎合国际市场需求的程度和渠道商的控制力。本文通过构建理论模型,揭示战略性新兴产业的发展,会受到创新产品渠道商的市场势力、运作效率、用户或消费者对于创新产品的偏好程度等因素影响。然后,利用长三角战略性新兴产业的调研数据,对影响战略性新兴产业发展的重要因素进行了实证检验,检验的结果与理论研究的结论是一致的。

The strategic emerging industries can be access to the dominant position, not only relying on the level of technological innovation, but also more depending on whether the innovative technology to meet international market demand and the market power of distributors. In this paper, we build a theoretical model to reveal the factors, such as, the market power of distributors, the operational efficiency of distributors, consumers＇ preference for innovative product. And then, we make an empirical test about the important factors which affect the development of strategic emerging industries, getting the same result as the theoretical research conclusions.