消费社会背景下的身体与自我认同

Physical Body and Self-identity in Consumer Society

现代社会的文化危机使得社会个体的自我认同越来越成为一个突出的问题,人们不约而同地选择了消费主义来作为意义缺失的补充,于是消费活动成为人们自我认同的重要方式。身体是考察自我认同状况的重要窗口,通过分析围绕身体进行的消费现象,可以揭示出消费主义影响人们自我认同的机制。同时也可以发现,消费主义终究只是一种权宜之计,它不能承担起构筑生活世界的任务,因此消费主义的过度盛行反倒会给社会个体的自我认同带来更多的困惑。

Cultural crisis in modem society has made individual self - identity a pressing problem, since people all make a coincident choice to consider consumerism a complement to the lack of meaning. As a result, consumption activities have evolved to a vital means of self - identity and physical body can serve as a window to show people＇ s self - identity. Therefore, the analysis of consumption activities related to physical body can reveal how consumerism influences individual selfidentity mechanism. Meanwhile, such a research also indicates that consumerism is only a kind of expedient measure and it can not undertake the task to construct people＇ s life world, and that the prevalence of consumerism, on the contrary, merely creates more confusion for individual self - identity.