皖南古镇桃花潭的乡村度假旅游开发

Rural Tourism Development of Taohua tan Old Town of South Anhui

皖南古镇具有良好的自然生态环境和悠久的历史人文景观，现已开发成为旅游景区，但是其观光旅游产品结构单一，其独特的资源禀赋和有利的开发条件并未得到充分发挥。本文分析皖南古镇桃花潭的旅游开发和接待现状，将其未来的旅游发展方向定位为乡村度假旅游，对其进行规划定位和合理分区，在解决当前突出问题的基础上，对其进行乡村旅游的开发设计，作为古镇未来旅游发展的有用参考。

Taohua Tan old town, which is located in southern Anhui Province, owns good natural ecological environment and a long history of cultural landscape, and has been developed as tourist attractions. But the structure of its tourism product and its unique resource endowments and favorable conditions for the development has not been fully realized. In this paper, based on the analysis of tourism development and the reception status, its future tourism development will be positioned as a village holiday destination. It will propose a plan to locate and reasonable zoning to resolve the current outstanding issues, as a useful reference of the ancient town tourism development on the basis of its rural tourism development and design.