摘要
本课题通过对现代第三方物流的深度解读,提出了将物流功能和营销功能整合的研究思路,通过运用交叉分析法、文献研究法等方法,对未来物流营销服务提出了建设性的意见,希望可以为业内人士提供有益的启发和帮助。
By deep understanding of modern third-party logistics, a research thought of integrating the logistical function and marketing function is proposed in this thesis. It puts forward some constructive suggestions for future logistics marketing service by adopting methods such as cross analysis method and literature research method etc., with the hope of providing some beneficial enlightenments and helps for insiders in the industry.
出处
《中国外资》
2012年第14期155-156,共2页
Foreign Investment in China
关键词
现代物流
营销服务
第三方物流
modern logistics
marketing service
third-party logistics
