浅析我国高端女性时尚期刊的核心竞争力——以《世界时装之苑》和《瑞丽》为例

Analysis of China’s High-end Women’s Fashion Periodicals’Core Competitiveness

以《世界时装之苑》和《瑞丽》为例,从品牌价值、产品线发展战略、版权合作三方面分析我国高端女性时尚期刊的核心竞争力。研究发现,塑造品牌是时尚期刊竞争的基础,差异化战略是时尚期刊开拓市场的核心,版权合作共享优势资源是时尚期刊实现国际化的有效途径。

Taking the Chinese version ofELLEand Rayli for example, the author analyzes the core competitiveness of Chinese high-end female＇ s fashion periodicals from brand value, product line development strategy and copyright cooperation. And found that shaping brand is the basis of fashion periodicals＇competition, differentiation strategy is the core of its market development, and sharing international high-quality resources through copyright cooperation is the efficient way to achieve internationalization for fashion periodicals.