市场分散性对我国企业横向拓展的影响

本文主要研究我国现阶段的市场分散性对企业跨地域横向扩张的影响,通过对已有相关文献进行深入探讨,对市场分散性的定义及其发展趋势等相关内容进行了总结,发现国内市场的一体化程度正在日益提高,市场分散性对我国跨区域经营的企业的影响正在日益缩小,制约企业发展壮大的主要因素不是市场分散性,而是企业的内部管理能力。

This paper focuses on how market fragmentation affects current trans - regional expansion in our country. Through studying the related literature, and summarizing the definition of market fragmentation and its developing direction, this paper found that the integration of domestic market is increasingly improving, and the effect of market fragmentation on the enterprises of our country＇ s trans - region operation is constantly reducing. The major factor limiting enterprise development is the capacity of enterprises＇ internal management instead of market fragmentation.