摘要
网络信息技术的发展引发了一场零售业的革命,我国零售企业必须认清这场革命的本质和影响,充分利用现代网络信息技术,实施服务创新,通过精确、贴心、便捷、体验、互动式的服务,与顾客建立更加亲密而持续的伙伴式的关系,培育顾客忠诚,重塑企业的核心能力和竞争优势。
The development of internet information technology has brought about a retail revolution. Our country＇ s retail enterprises must understand the essence and influence, make full use of modern internet information technologies, carry out service innovation, establish closer sustainable partner- typed relationship with their customers through accurate, considerate, quick, experi- encing, and inactive service, cultivate customer loyalty, and rebuild enterprises＇ core capacity and competiveness.
出处
《企业经济》
北大核心
2012年第7期86-89,共4页
Enterprise Economy
关键词
信息技术
服务创新
顾客关系
information technology
service innovation
customer relationship
