中小企业博客营销的应用策略

博客这种新颖的网络应用形式,不仅改变了人们的信息接收方式和生活方式,其及时、互动、公开性的特点更被无数商家挖掘和利用。博客已经成为继平面媒体、门户网站之后影响力惊人的新媒体,它的网络营销优势受到越来越多企业的青睐。本文科学阐述了博客营销的基本含义和特点,并进一步分析了博客营销的应用价值,针对博客营销中可能存在的问题,为中小企业如何利用博客来达到营销目标提出了对策和建议。

：Blog, a new form of network application, has not only changed the way of people＇s information receiving and lifestyle, nu- merous businesses has but also dig up and make use of characteristics of its timely, interaction, and openness. Blog has become a new astonishing medium following print medium and gateway medium, and its network marketing advantages have got attention and enjoyment form more and more businesses. This paper scientifically elalc.orated the basic meaning and characteristic of the blog marketing, and analyzed the application value of blog marketing. Responding to the potential prob- lems of Blog marketing, the paper put forward the countermeasures and suggestions for SMEs to make full use of Blog to achieve the marketing objectives.