男士化妆品市场的发展

Development of men's cosmetic market

介绍了男士化妆品市场的发展状况,提出其健康发展的关键在于产品创新和市场的导向,同时介绍了品牌定位对开拓市场的重要性。

The market of global men＇ s cosmetic product was introduced. Some critical factors for the market development, such as industry inno-vation and market orientation were summarized, and the importance of appropriate brand definition for the product promotion in the market was emphasized as well.