美色诱人:包装设计中色彩的巧妙运用在市场营销中的作用

Role of Color Application in Packing Design in Marketing

色彩在很大程度上决定了包装设计的成败。它能充分地展示商品的个性和要传达给观众的商品信息,能直接引起人们的注意与情感上的共鸣,并产生联想,联想又赋予色彩各种表情。在纷繁复杂的商品中,色彩的象征性起到了无声推销员的作用,以促进商品的销售。商人经营道德的"包装设计"是包装设计的基石。

The colors determine the success or failure of packaging design in the most. It can display the commodity character and convey the commodity information to the audience. It can directly cause people＇ s attention and emotional resonance, and bring association of ideas, which imparts color with expressions. Symbolic color plays a silent salesman＇ s role and promotes the sale of goods. Packaging design of the businessmen is considered to be the cornerstone of packaging design.