虚拟学习社区中影响参与者共享行为的因素探究

A Study of Factors Affecting Learners' Participation and Sharing Behavior in Virtual Learning Communities

知识共享是建立虚拟学习社区的目的之一,但在线知识共享还存在很多阻碍因素。本文以计划行为理论为基础,引入了社会网络关系的概念,提出了一个解释虚拟学习社区中参与者共享行为的影响因素模型,并针对参与者对在线知识共享的态度、主观行为规范、知识创新自我效能感、关于Web的自我效能感以及社会网络关系等影响参与者知识共享行为的主要因素,提出了相应的对策,以促进虚拟学习社区中参与者的知识共享行为。

Knowledge sharing is an objective of virtual learning communities.Nevertheless,there exist many obstacles to sharing knowledge online.Drawing on the Theory of Planned Behavior and Social Network Ties,this article proposes a model of knowledge sharing in virtual learning communities in an attempt to demonstrate its affecting factors.Issues such as participants' attitude to knowledge sharing,subjective norm,self-efficacy for knowledge innovation,self-efficacy for the Web,and social network ties are found to affect knowledge sharing and strategies aiming to improve online knowledge sharing behaviors are discussed accordingly.