摘要
随着新媒体、新技术的出现,三网融合的推进,以及传媒政策的变化等,湖南广电传媒市场既迎来新的发展机遇,也面临不少新的挑战。湖南广电媒体应抓住机遇,正视挑战,采取相应对策,以获得更大更快的发展。
With the emergence of new media and new technologies,Hunan Radio and Television media market is now facing both new development opportunities and many new challenges.In order to obtain greater and faster development,Hunan Radio and Television media should seize the opportunities,face the challenges and take appropriate countermeasures.
出处
《湖南大众传媒职业技术学院学报》
2012年第4期11-15,共5页
Journal of Hunan Mass Media Vocational and Technical College
基金
湖南省科技计划项目"湖南传媒市场运作问题研究"(编号:2006ZK3035)的阶段性研究成果
关键词
湖南广电
传媒市场
机遇
挑战
Hunan Radio and Television
media market
opportunity
challenge
