中医药老字号企业运用知识产权的误区

Error Grasp to Utilize Intellectual Property of Old-line Enterprises of Traditional Chinese Medicine

中医药老字号是中国传统医药的重要传承载体,它具有特色产品和优良服务两大基本特征。由于中医药老字号企业在知识产权运用中只注重销售他人产品,而忽略自身产品对老字号市场竞争力的影响;只注重药品市场,而忽视本字号产品名称在其他领域的价值和保护;不注重自身特色的培养,服务方式和形式缺乏显著性和区别性,没有充分考虑老字号的基本特征。使得在具体保护方式的选择上没有与形成自身特征的各种无形资产之性质相结合,从而削弱了中医药老字号企业在市场上的应有竞争力。

The old-line enterprise of traditional Chinese medicine（TCM） is an important TCM inheritance carrier.It has two basic characteristics,which are special product and excellent service.Many old-line enterprises always concentrate on product sales,but ignore the important role of their own products in the competitive market.They only pay attention to drug market,but ignore the influence of their product name in other areas,the cultivation of their own features about means and the form of their service.These old-line TCM enterprises have not made the choice of protection ways which match characteristics of the nature of the intangible asset.All these subjective cognizances weaken the competitiveness of old-line TCM enterprises in the market.