“凤阳花鼓”品牌发展策略探讨

On the Strategies of the Brand Development of Fengyang Flower Drum

通过对"凤阳花鼓"专业指导教师、业余表演队成员、中小学教师和县政府有关人士等的直接调查,结合"凤阳花鼓"艺术传承和品牌发展的现状和存在的问题,提出弘扬"凤阳花鼓"、发展"凤阳花鼓"品牌的具体策略,以期对"凤阳花鼓"品牌发展和品牌影响有所帮助和借鉴。

Fengyang Flower Drum, as the first intangible cultural heritage, is known as Fengyang u- nique and a business card for public communications. But in recent years, Fengyang Flower Drum is impacted by market economy and the whole development is not optimistic. Through direct investigation to Fengyang Flower Drum professional teachers, Fengyang Flower Drum amateur display team mem- bers, primary and secondary school teachers and the county government, this article puts forward the specific strategies to promote Fengyang Flower Drum art and to develop Fengyang Flower Drum brand in order for providing help and reference for the development and brand inf[ueace o[ Fengyang Flower Drum in combination with Fengyang Flower Drum present situation and the existing problems of art in- heritance and brand development.