CI设计与高职院校品牌建设

CI Design and the Brand Construction of Higher Vocational College

阐释了CI设计中理念标识MI、行为标识BI和视觉标识VI三者的关系,进而把CI设计原理运用于高职院校品牌建设,提出高职院校要创新办学理念,明确办学定位,凸显办学特色;要完善制度建设,加强文化感染,改进管理水平,提高服务能力;要加强视觉设计,加强统一实施,扩大内外宣传,塑造高职院校形象。

The article introduces some principles of CI （Company Image） theory, and explains the relations among Mind Image, Behavior Image and Visual Image. Then, with the help of CI theory, some valuable ideas are put forward for the brand construction of higher vocational college, which are to innovate the conception, to improve school systems and to enhance publicity of the college.