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国外产品创新中倡导者角色研究述评

Review of Champion Role Research on Foreign Product Innovation
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摘要 产品倡导者在产品创新中扮演着重要的角色,对其研究也受到了国内外学者的高度重视。本文基于产品创新理论中倡导者角色个人因素,从产品倡导者的定义及特征、在产品创新过程中的角色及作用出发,系统评价了国外产品创新中倡导者角色研究的主要成果,梳理了产品倡导者角色研究的内在逻辑关系,并在此基础上对未来研究方向进行了展望。 The product champion has been the key role in product innovation and been paid great attention by domestic and foreign scholars. Based on the individual factors of champion role in product innovation theory, the article systematically evaluates the research results of the champion role in foreign product innovation, from the aspects of definition, characteristics of product champion, the role and effect of the product champion in the product innovation process, summarizing the inner logic relationship of product champion role research. And on this basis, the article provide the future of the research.
作者 余浩 岳彩同
机构地区 浙江工业大学经贸管理学院
出处 《现代物业（中旬刊）》 2012年第7期116-119,共4页 Modern Property Management
基金 教育部人文社科规划项目(编号:10YJA6301191)
关键词 产品创新 倡导者角色 创新过程 Product innovation Champion role Innovation process
分类号 F273.1 [经济管理—企业管理]
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参考文献23

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现代物业（中旬刊）
2012年 第7期

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