文化价值观视角下的温州人奢侈品消费动机探究

Study of the Wenzhounese Motivation of Consumption of Luxury Goods in the Perspective of Cultural Value

文章试图从文化层面去解读温州奢侈品消费的动机群,经研究分析得出温州人奢侈品消费主要是追求品质精致、身份象征、自我享受和保持领先。

The paper analyzes the motivation of consumption of luxury goods in Wenzhou, in the perspective of cultural value, and concludes that Wenzhounese motivation of consumption of luxury goods is featured by precise quality, the symbol of identity, self-enjoying and holding the lead.