网络社会事件发展过程中的舆情心理分析——以“躲猫猫”事件为例

Psychological Analysis of the Public Opinion in the Development of Network Hot Events: A Case Study of “Duo Mao Mao” Event

本文以网络社会事件——"躲猫猫"事件为研究对象,对网络民众发帖及回帖的数量、内容等运用内容分析法进行深入分析,就该事件发展的三个阶段:事件发展前期(潜伏期)、事件发展中期(激化期)、事件发展后期(消解期),从网民关于网络社会事件的关注度(回帖量)、网民的情绪变化(情感分析)、网民的认知倾向(回帖的用词强度、用词频度和不同意见类型比例)、传播的扩散度(网络媒介的扩散情况和网络民众的地域分布)等方面,对"躲猫猫"事件发展过程中的舆情心理特点进行分析,并提出了相应的对策和建议。

Based on the three development stages of the network hot events： prophasic development of the events （latent phase） ; middle development of events （stimulating phase） ; later development of the events （digestion phase） , this paper, taking the network hot events as the research object, gives an incisive analysis of the number and content of the replies of the internet users and psychological characteristics of the public opinion in the development process of ＂Gou Mao Mao＂ event： the atten- tion of internet users paid to the hot network event （reply quantity）, emotional changes of internet users（emotional analysis）, cognitive tendency of internet users（word frequency and intensity of reply, the ratio of different opinions ） and the diffusion degrees of spread （the spread of network media and the regional distribution of internet users） and so on, and finally put forward the corresponding coun- termeasure and the suggestion.