摘要
以儿童认知理论为切入点,分析我国儿童电视节目的存在现状,进而提出我国儿童电视节目提升的关键在于对受众、对节目本身的精准定位,而精准定位的准确切入点便是儿童成长过程中心理发展的优势需求。
Based on children's cognitive theory, it analyzed the current situation of the children's TV program and proposed that the accurate positioning on audience and the program itself is the key to promoting children's TV program. The access to accurate precision is the psychological demand for advantage in children's growing development.
出处
《山西农业大学学报(社会科学版)》
2012年第6期573-576,共4页
Journal of Shanxi Agricultural University:Social Science Edition
基金
山西大同大学青年科学基金项目(2009Q18)
山西省教育科学"十一五"规划2009年度课题(GH-09192)
山西省高等学校哲学社会科学研究项目(20112209)
关键词
儿童认知理论
儿童电视节目
定位缺失
Children's cognitive theories
Children's TV program
Positioning deficiency