浅谈旅游景点文化品牌塑造

On Image-building of Cultural Brand in Tourist Attractions

在当前旅游市场竞争日益激烈的形势下,旅游业进入了品牌竞争的时代,丰富的文化内涵已成为提升旅游价值的重要元素。从旅游文化的概念、内容、内涵入手,对文化在旅游业发展中产生的意义和效应进行阐述,探讨打造旅游旅游景点文化品牌的思路和途径。

As tourism market competition become increasingly intense, the tourism industry has entered the period of brand competition. The rich cultural connotation is the important elements in elevating tourism value. Based on the con- cepts, contents and connotation of tourism culture, the paper discusses the significance and the effect of culture in the de- velopment of tourism. The idea and approach of building cultural brand also has been explored in the paper.