基于消费者行为视角的安徽省农村广告传播现状及发展策略

Status and Developing Strategies of Rural Advertising Communication in Anhui Province Based on Perspective of Consumer Behavior

以安徽省碧山村为例,从农村消费者行为视角出发,分析安徽省农村的广告传播现状与消费者的行为与心理特征,据此提出农村广告传播策略,以期为企业开拓农村市场、制定广告策略提供参考。

Taking the Bishan Village in Anhui Province as the case village,the status of rural advertising communication and consumption habits and phychological feature from the perspective of consumer behavior were analyzed. The strategies of rural advertising communication were proposed, so as to provide references for enterprise to develop rural market and establish advertising strategy.