基于游客体验视角的非物质文化遗产旅游产业化发展模式比较分析

Comparative Analysis of Tourism Industrialized Development Model of Intangible Cultural Heritage from the Perspective of Tourists' Experience

随着时代的变迁、社会的发展,非物质文化遗产及其保护越来越受到全世界的广泛关注。旅游是非物质文化遗产保护与开发的重要手段,是认识非物质文化遗产内涵及体现非物质文化遗产内在价值的重要载体,更是非物质文化遗产产业化发展的重要推动力。对非物质文化遗产的旅游产业化发展模式进行了归纳、分析与总结,并且选取了西部地区非物质文化遗产旅游产业化发展的聚集地作为个案,对其发展现状进行了实地调研,基于游客体验视角对这几类旅游产业化发展模式进行了比较分析。最后,在此基础上对非物质文化遗产旅游产业化的未来发展进行了研究和探讨,提出了一些建议。

With the changes of time and the development of society, intangible cultural heritage and its protection have drawn increasingly wide attention in the world. Tourism serves as important means for intangible cultural heritage protection and development, as the important carrier of the understanding of intangible cultural heritage and the dem- onstration of the intrinsic value of intangible cultural heritage, and even as the important impetus for the development of intangible cultural heritage. With the summary, analysis, and conclusion of the tourism industrialized development model of intangible cultural heritage, and with the areas characterized with tourism industrialized development model of intangible cultural heritage in the west regions as a case study, an on - site study is carded out on current situation of its development, and a comparative analysis is made on these tourism industrialized development models from the perspective of tourists＇experience. Then study and discussion is made on the future tourism industrialized development so as to put forward feasible suggestions.