李宁豪赌CBA

Li Ning's CBA Gamble

中国体育运动品牌有史以来最大金额的赛事赞助计划出炉，陷入危机的李宁能否借此扭转颓势？

I love this game——This is the 90's NBA slogan that fell from the lips of millions of Chinese basketball fans as they made their first basket.'The Li Ning Company needs to buy the rights to this phrase or at least copy it for a bit;either way NBA's current slogan has already changed to 'Where amazing happens',' says Basketball editor Ma Bingfeng. He believes that there isn't a more perfect slogan to represent Li Ning's enthusiasm for the game of basketball,'At the very least it's a thousand times better than 'Make the change';right?' With the largest amount ever paid for a sponsorship program,can the troubled Li Ning use their sponsorship of CBA to turn things around?