南京市体育观众现场观赛的影响因素分析

Study on Influence Factors about Nanjing Sport Spectator Watching Games

采用文献资料法、问卷调查法、统计分析法等对影响南京市各阶层现场体育观赏的因素进行分析,研究发现社会属性、竞赛、声望、运动经历、生活舒适度、观赛舒适度、欢迎度和经济八个影响因子发挥主要作用。综合各因子的特点认为:在吸引和培养观众时需重点考虑对南京中间及以上社会阶层的男性人群的吸引,对比赛级别和明星人物的特别宣传,尽可能给人们制造亲自参加体育活动和观看现场体育比赛的机会,将门票销售和各个生活区的大型超市联合并将主流票价定在100元左右,从南京本地的群众基础较好的运动项目入手组织各类培训和比赛是提高人们现场观赏率的切实有效方法。

By literature.questionnaire and social statistics etc, the article researches the influence factors about sport spectator watching games of different social class in Nanjing. It finds that social feature.games characters.sport expe- rience.economic condition .degree of comfortable life and watching games .popularity extent are very important to Nanjing sport spectators. We can deduce these means are very useful to attract sport spectators： to think carefully the males of middle class and over them,to propagate highly game level and sport star, to give people many chances to exercise and see sport tournament, to sell tickets about one hundred in supermarket of community and often organize sport training and competition for people.