数字时代背景下中国媒介素养教育的当下选择——西方媒介素养教育范式的演进及其启示

The Choice of Chinese Media Literacy Education in Digital Age——On the Eolution of Western Media Literacy Education Paradigm and its Revelation to China

西方媒介素养教育肇始至今,经历了免疫—甄别—批判—赋权4个范式,每一次范式的转换都与西方社会的变化、媒介技术的进步、文化研究和受众研究的转向密切相关。在当前处于转型期的中国,网络媒介日新、大众文化兴起、个人诉求多元、社会矛盾多重的复杂语境下,如何将西方媒介素养的范式有效地借鉴过来,形成有中国特色的媒介素养教育理念和实践,是迫切需要解决的问题。

Up to now, the western media literacy education has experienced several changes of paradigms from, namely, Immune, Discrimination, Critique, and Empowerment, and every change of paradigm is closely related to the social progress, improvement of media technology, changes of cultural research and audience research. And it is of very impor- tant to introduce efficiently the western media literacy education paradigm to China with to form a Chinese-characterized media literacy education idea and practice in a complicated context of social transformation, rapid growth and development of network, emerges of Mess Culture, pluralism of personal needs and diversity of social crisis.