摘要
本文系统解析商业模式构成要素次级子元素间的相互作用关系,并构建了子元素层面的互动关系模型,在该模型中起枢纽作用的子元素为：提供物、关键资源、关键流程、成本结构和收入模式。借鉴战略匹配理论成果与Venkatraman共变观的方法体系,运用结构方程模型——二阶验证性因素分析（CFA）对商业模式构成要素间的匹配性对企业绩效影响这一问题进行实证模型构建,并提出了商业模式要素间匹配性对企业绩效影响的理论假设。利用在创业板和中小企业板上市的、处于各行业且经营业务模式较单一的214家公司的观测数据,对商业模式构成要素间匹配性的绩效影响进行了验证性因素分析。研究结果表明,商业模式构成要素间的高度匹配性能够促进企业实现业务增长、提升盈利水平和改善竞争地位。根据商业模式要素间互动关系模型,提出了增强商业模式要素间匹配性的策略建议,并对我国政府在应用商业模式创新实现经济转型过程中应采取的策略提出了具体建议。
This article analyzes the interrelationship among the sub-elements of business model elements systematically, and then establish an interaction model at the level of sub-elements. Some sub-elements which were offering, key resources and processes. cost structure and revenue model play pivotal roles in the interaction model. Based on the theory about the fitness of strategy and the methodology of Venkatraman＇s Covariation, we used the second-order confirmatory factor analysis （CFA） which based on structural equation model for building empirical models to test the impact of fit among business model elements on firm performance, and then we give the underlying assumptions. We conducted a confirmatory factor analysis with the observation datum of 214 listed companies in GEM and SME Boards which have single business content in all industries to validate the theoretical model and test the assumptions. The results show that the tight fit between business model elements can contribute to business growth, enhance profitability and improve competitive position. Based on the model we proposed, this article provides some strategic advices for company to enhance the fitness among business model elements, and give specific advices to government on the application of business model innovation to achieve economic transformation
出处
《中大管理研究》
CSSCI
2012年第2期140-163,共24页
China Management Studies
基金
国家自然科学基金项目:新技术商业化进程中商业模式对嵌套认同的调节功能及耦合进化:实证分析与策略研究(批准号70972054)
